According to a recent study of NM Incite, the main reason why a consumer is to a brand in social networks is to get some kind of discount. The news should not surprise us because we have to be aware that consumers need an incentive to stay active in the "fan page" of a brand, because if it is limited to talk about herself without offering anything, consumers are bored and not understand why they should follow the brand or why they should participate in conversations through social networks.
The new features are presented in the mass market are constant new products and varieties are trying to get a hole in the shelf of supermarkets and hypermarkets. To achieve this, it is essential that the consumer decides to make the first purchase of this new product, which is not an easy task.
Therefore, the brands are trying to innovate in their releases, both from the side of the communication, as in the types of promotions that encourage the desired test.
An example is promotions Word-of-Mouth marketing activities for a consumer to try the product free of charge and report to their environment and encourage them to try it also.
And how do they work? The consumer advocacy enroll in specialized pages as www.trnd.es or http://www.bopki.com/es/ , at home and get a kit with a number of discount coupons, equivalent to a free trial product, and other discount coupons for you to lower shared among friends, family, ... In this way, everyone has access to test the product under conditions very beneficial, they can give their opinion about the product and get higher turnover at the point of sale. Read more
A few days ago we shared with you that our company had been chosen, once again, among the 100 best companies to work for U.S. Working as Mothers.
Also, a few days ago, I read an article where it was said that, paradoxically, the current crisis we are experiencing could help drive a shift in corporate mentality where old women are secondary, since it seems clear that the management teams mixed economic perform better longer, and are more likely to survive in a crisis environment.
But the settlement, in my opinion, should not be the preserve of one sex, as if those efforts do not apply to men, we will delve into the bias, allocating more to women the tasks of caring for the family .
Valassis in Spain strives to strengthen the culture of reconciliation of professional and personal life and perhaps, unlike other companies, these efforts are applicable to almost all men and women.
The experience from the business point of view is clearly positive: good working environment, high involvement and involvement with the objectives and above all, enthusiasm and commitment of both of them as them.
That's why we participate in initiatives such as the Diversity Charter, which we commit to respect the principles of non discrimination and promote equal opportunities for all our employees.
We hope that this enthusiasm and commitment so you perceive all who work with us on the day to day discount vouchers, and I encourage you, especially women, to continue promoting in your companies need to learn to reconcile as a tool basic business development.
It is essential that brands are connected with the consumer, so this feels valued and heard. A strategy widely used by manufacturers in right now is to refund promotions, instant win, gifts or free trial of product, to reward consumers for their loyalty.
Thanks to social networks, smartphones or QR codes, the chances of these types of promotions have multiplied. It is not required to cut a number of bar codes and mail them to get your prize or participate in a sweepstakes. Now we can access our Facebook profile, enter a code that is printed on a product and receive a transfer for the amount in our bank account. Or focus on our mobile QR code, and that leads to a site where, by introducing our data and the above product code, we know if we have had to travel. All comfortably and without additional efforts, eliminating significant barriers that existed prior to participating in such actions. Read more
Discount Coupons are fashionable, not because we say so. A recent study by TNS Emnid for Germany reveals that four in five consumers have traded once a coupon discount. And when it comes to saving on hard times, the consumer uses everything in his power to optimize the cost of your shopping cart.
This study also shows that four in ten consumers redeem discount coupons at least once a month. And is that when we used to buy top brands at the best price, who wants to quit? Thus, manufacturers are aware of this reality, offer discount coupons every day and bet more and more strongly by those who can print the consumer himself. In this way, you can choose only those that interest you and redeem on your point of purchase. Read more
One of the most widely read news in these last hours tweeting refers to a recent report by the Organization of Consumers and Users (OCU), which shows the differences in the price of the basket according to the chain in which a consumer to purchase products. In this study, we can save up to $ 1,000 depending on the choice of goods and chains to do.
The OCU has built two baskets of food products, drugstore and health: one with leading brands and other brands.
Chains like Auchan, Mercadona, Carrefour and Dia are those that, nationwide, offer lower prices for leading brands. At the other end of the spectrum lies the Corte Ingles Sanchez Romero, with higher prices for these products. Read more
We all know that the market par excellence is the American stamp. There are selected and cut the coupons from a long list of newspapers, are downloaded and printed from the Internet, and are on the shelves. But what you probably do not we wait is that although they play a lottery prize, consumers indicated they would continue using coupons.
Yes, according to a recent study for the U.S. RedPlum, 96% of respondents said they would continue to use their discount vouchers to shop but they won a prize in the lottery. This statement was echoed by consumers with annual revenues ranging between $ 20,000 and $ 150,000, which reinforces the idea that not only those with low incomes use discount vouchers.
And, in the U.S., the act of purchase is inextricably linked to the use of discount coupons. Regardless of other conditions and personal circumstances of the consumer, the coupon is almost always present on purchases. Read more
After a well-deserved summer break, holidays come to an end, and both businesses and consumers resume their routines, most with an eye at the same time: back to school. Once forgotten the peace of the holidays, back in September to kick off a campaign to revive the market for mass consumption.
Begins the time when the major manufacturers and distributors to become loaded with all kinds of promotions that on the one hand, we will find leaflets packed with material items and school clothes (and food, drugstore and perfumery bazar) and secondly, the leading brands opt for all kinds of promotional marketing campaigns for products that dreaded "back to school" to become more livable for families. Read more
The digital environment is now a fully integrated part in our daily lives. Actions such as reading a newspaper online, make purchases via the web or access our social networking profiles are already part of our daily routine.
The current economic situation has grown exponentially the number of searches on discounts and promotions on the network. In fact, according to a Comscore report, globally creating coupon sites grew by 101% between March 2010 and March 2011.
This is why we are not surprised to know the spectacular growth data that online coupons have experienced in our country during the past year, in which the figures of coupons distributed increased by 1500%. Certainly it is a very striking figure, but it is explained considering that online coupon market in Spain is just emerging. This is a very promising figure, but we must keep looking at it from the right perspective: to date, the digital coupon distribution in Spain represents only 1% of all coupons distributed. What is not in doubt is the excellent response to this type of initiative has had on our country, both by manufacturers and consumers to redeem the coupons at the point of purchase. Read more
It is a pleasure for me to write the first entry in this blog. From now on, we hope to comment as often as we allow our obligations, the most relevant news of our market and our company. Furthermore, this blog comes with the launch of our new corporate website and Valassis Spain's first foray into the world of social networks, so that follow it a little easier.
The goal is that apart from the discount coupon market, this new window is to publish all kinds of developments related to the promotional and marketing as well as trends and initiatives that we find interesting in a market increasingly innovative.